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JIL has been aggressively participating in all kinds of Promotion campaigns for their wide range of brands. The company has done major Campaigns for its brand AC Black (Kucch bhi ho sakta hai) and Aristocrat Whisky (Kaho Dil Ki Baat Aristocrat Ke Saath) on the Electronic media on all leading TV channels. JIL did 12 fashion shows in association with NIFD to promote its brand equity among the young and young at heart. The Company regularly does a lot of other promotions in the form of POP/ Danglers, Posters, Merchandising Items, Glow Signs, Trans-Lights etc. JIL is also regularly featured by the press because of their innovative and gripping promotion campaigns including the exciting, attention grabbing product launches centred around their brand AC Black and its punchline 'Kucch bhi ho sakta hai'.